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There Used to Be a Movie Theater Here

There Used to Be a Movie Theater Here

Sticker intervention marking lost cinemas in Buca's historic district. QR codes linked to interactive map with historical photos and stories.

Overview

The project traces the cultural history of movie theaters between 1950-1990 in the historical area currently under protection in Buca. The project is the first phase of a larger research project, and rather than leaning on a discourse of nostalgia for old movie theaters, it aims to address urban memory as an immaterial and active part of the ongoing social production of space.

Stickers as Urban Markers

  • The core of the project was a guerrilla mapping intervention: we placed stickers reading "BURADA ESKİDEN SİNEMA VARDI" (There Used to Be a Movie Theater Here) with QR codes on buildings that once housed cinemas. Scanning the code took people to an interactive Google Map showing all former theater locations, with historical photos and stories for each site.

  • The stickers themselves became the project. Some were removed within hours—a bank took theirs down the next day, a grocery store removed it immediately. These removals were as meaningful as the stickers that stayed, revealing tensions around who controls urban memory and which histories are welcome in commercial spaces.

  • Other shop owners embraced them. Several remembered their buildings had been cinemas and shared stories we hadn't uncovered in our research. The stickers became conversation starters, prompting intergenerational exchanges about neighborhood history. Even people who just glanced at them in passing became participants—suddenly aware that the mundane storefront they walked by daily had once been a site of community gathering.

  • Field Research: We conducted walking tours through Buca's protected historic district, researching former cinema locations through archival materials and interviews with long-time residents. Each site was photographed and documented, capturing how these spaces had transformed—theaters now housing shops, apartments, or standing abandoned.

  • Exhibition Opening: We presented the research at Buca Kent Evi through photography, mapping visualizations, and archival materials, followed by an outdoor film screening that temporarily recreated the communal cinema experience these spaces once provided.

Design Approach

  • The stickers functioned as minimal, low-tech interventions that activated maximum engagement. Unlike a static exhibition that required people to visit a specific location, the stickers met people where they already were—on their daily routes through the neighborhood.

  • We weren't trying to preserve these cinemas or advocate for their restoration. Instead, we asked: How does acknowledging a building's past change how we experience it in the present? The project treated urban memory not as something lost but as something continuously produced through everyday interaction with place.

  • The removals became data points too—revealing which institutions felt threatened by historical memory, which businesses saw value in their building's cultural heritage, and how spatial history remains contested territory.

Impact & Reception

  • The exhibition opened August 18, 2021, attracting neighborhood residents, design professionals, and urban researchers. The outdoor screening recreated the social experience of neighborhood cinema culture, bringing together multiple generations who had different relationships to these spaces—some remembered attending films there, others only knew the buildings in their current form.

  • The interactive map became a tool for continued exploration beyond the exhibition, allowing people to discover these sites on their own and contribute their own memories and stories.

👋🏻 Personal Notes

This project happened in August 2021—scorching İzmir heat, still wearing masks indoors at the tail end of COVID. Walking through Buca all day, placing stickers, getting rejected by some shops and welcomed by others, was exhausting but also super fun.

It taught me that effective design doesn't require sophisticated technology—a sticker with a QR code created layers of interaction from passive noticing to active engagement. The removals weren't failures; they were valuable data about who controls urban memory. Shop owners who remembered their buildings as cinemas became collaborators, contributing stories we never would have found otherwise.

Unlike apps that require downloads or websites that need searching, the stickers worked because people stumbled upon them during their daily routines. Creating "findable" rather than "searchable" information—designing interventions that meet people where they already are—has shaped how I think about location-based design ever since.

Role: Researcher & Designer

Timeline: August 2021

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Exhibition & Mapping Project | Buca, İzmir | Collaboration with Derya Özkan | Part of tasarım ile / with design